Pitchwerks #37 – Mike Stafiej and PICLIF have a streamlined growth plan

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Mike Stafiej, the president of PICLIF, knows that a lot of disruptive young B2B companies start off with the assumption that they will continually need to check in on their clients over a period of time – a model where a lot of “account managers”, “customer success” people, and “client satisfaction” staff need to be hired.


Mike set PICLIF up to be different.  Together with his trusted advisors, Mike set PICLIF up to grow quickly.  The company uses a B2B technology sales model to sell to funeral homes, but rather than pinning their hopes of success onto a large scale field team’s ability to upsell and after-sell, they are working a high-speed market penetration strategy instead.

Check out this episode!