Pitchwerks #28 – Aaron Brown is building new disruptions under an established flag

In Pitchwerks by pitchwerksLeave a Comment

Sierra Experts is an established regional IT services firm with 10+ years of history, and a solid track record.  A couple of years ago, they came across an opportunity to disrupt media technology, and had to make a choice:  should they stick with what they knew, or take a chance on a new line of business outside their area of expertise?

They chose the second option, and Sierra Media Services was born.  Aaron Brown, the new company’s CTO, stopped in to the studio to talk about how the young subsidiary developed its product and pitch, and what other companies can learn about disruptive thinking.  

Check out this episode!