339 Grit, Hustle, and Persistence while Selling Coffee w/ Jim DeCicco

In Going Deep with Aaron by AaronLeave a Comment

Startups are always a distinct journey, but the DeCicco brothers have been on a particularly wild ride.


I trekked into Manhattan to interview Kitu Life Super Coffee CEO Jim DeCicco about founding a beverage company with his brothers, getting investment from founder of WeWork, and building a distribution system.


He left a job on Wall Street in August of 2015 and has been on a hell of a ride ever since. Jim appeared on Shark Tank with his brothers in a February 2018 episode seeking a $400,000 investment in return for a 4.5 percent stake in their business.


While they left the tank without a deal, they went home with a wealth of positive feedback, advice, exposure, and lessons learned from their once-in-a-lifetime experience.


Give their coffee a taste and get inspired by their hustle.


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Jim’s Challenge; Work hard, be nice to people. Practice radical transparency. Say what’s on your mind.


Connect with Jim






If you liked this interview, check out episode 226 with Ed Latimore who writes, studies physics, and boxes heavyweights.

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