316 Learning the Laws of Creativity w/ Allen Gannett

In Going Deep with Aaron by AaronLeave a Comment

This interview will dispel the notion that you can’t develop creativity.


Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.


His upcoming book, The Creative Curve, is on how anyone can achieve moments of creative genius. I really enjoyed reading it.


He was also once a very pitiful runner-up on Wheel of Fortune.


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Allen’s Challenge; Stop believing that creativity is naturally easy for anyone.


Allen’s Book

The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett


Connect with Allen






Underwritten by Piper Creative

A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings.

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If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business.




If you liked this interview, check out episode 183 with Oliver Luckett where we discuss how he helped break The Chainsmokers, hacking the media machine, and the evolution of social movements.

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