256 John Rosso, Building a Foundation of Empathy to Become a Great Salesperson

In Going Deep with Aaron by AaronLeave a Comment

John Rosso is the CEO of Sandler Training by Peak Performance Management. He is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect The Sandler Way.  


John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO’s, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they’ve ever heard.   His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings.


In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. With 250 offices worldwide, Sandler is the global leader in sales and sales management training.


Attend my one-day conference January 27th in Pittsburgh. Learn more here.


John’s Challenges; 1. Be an ongoing learner. 2. Find 2 or 3 business mentors that you can talk to regularly.


Books Mentioned

To Sell is Human by Daniel Pink

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute

Adversity Quotient: Turning Obstacles into Opportunities by Paul Stoltz


Connect with John





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