Going Deep WIth Aaron | 123 Tucker Max, Sharing the Secrets of a NYT Bestseller

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Tucker Max is an American author and public speaker. He chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com,which has received millions of visitors since Max launched it as the result of a bet in 2000.


I Hope They Serve Beer in Hell was a New York Times #1 Bestseller and made the Bestseller List each year from 2006 to 2012. It has sold over one million copies worldwide, including 400,000 copies in 2009 alone. In 2010, he released a book titled Assholes Finish First, and in 2012 marked the literary releases of both Hilarity Ensues and Sloppy Seconds: The Tucker Max Leftovers. He was a 2009 Time 100 finalist based on internet votes, although he did not make the magazine list


His new company is Book in a Box, a service for helping busy experts transfer their wisdom into a book format. The company interviews clients in a systematic way that properly structures their ideas. They then turn those words into a book. All clients need to do, as the author, is answer questions about what they already know. Everything else is handled by BIAB’s team of experienced publishing professionals.


Tucker’s Challenge; Ask yourself “Why” multiple times until you reach an irreducible answer.


Get a Free PDF of Tucker’s How-To-Guide


Connect with Tucker




If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the inevitable technological trends shaping our future.

Check out the episode!